Cool Kids get asked about their clothes a lot...I mean, look at them. So I ask Mikey Rocks, one half of the group he shares with Rapper/Producer Chuck Inglish, if he ever gets sick of the fashion questions. “Yeah, actually, yeah…we do, we get some horrible questions...like, hey, uh, you guys like gold ropes and shell toes? And old windbreakers? Guys, where's your high top fades? Where's your airbrushed shirts man?”
Shit…there goes half my questions.
As I'm talking to Mikey over the phone I can hear his people spinning up the instrumentals for their 5+ shows at South By Southwest in Austin. One track stands out, “Black Mags”, a mini-anthem about the kind of wheels we all used to roll before we got cars. It sounds like if Pharrell, Sly, and Robbie all produced a grime track about sweet BMX bikes.
“Black Mags” was the first in a long line of tracks that built the Cool Kids and the wave of hype they cruise on every day, every minute - and you will not find it in any record store (whatever that is). The Cool Kids do not have a “record” “out”. They aren't doing the “pay what you like” or “pay if you like” model, they work the “lets make awesome tracks and leak them all over the internet to our friends for free” model.
Its worked so far. After a series of sold out shows all over the world, Mikey and Chuck are touring the States, using their free time to finish up their next record, an album without a release date, title, or even a format...and fans are already salivating.
“As far as new stuff that we're making...everything will be better than what we've done already. If we could do that with every project we do, that will definitely lead us to classic status.” Classic status should be guaranteed, I mean look at them.
Cool Kids' 'Bake Sale' EP is out on itunes May 20th
http://www.myspace.com/gocoolkids
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